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SOCIAL MEDIA / NEW MEDIA The Marino Organization's full spectrum of strategic communications programming includes new media and social networking services. For many of our clients, we recommend a multi-platform approach that utilizes a broad range of tools, including Twitter, Facebook, blogs, forums, original video content, podcasts and wikis. Our team has vast experience in shaping communications strategies that enhance stakeholder relationships through every channel, helping to impact and motivate audiences through traditional and social media. We have built our reputation on this communications convergence, and are guiding our clients through this new media landscape Staying in step with the latest developments in Web-based communications, TMO's New Media tactics take a contemporary approach reaching target audiences through several digital avenues: |
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We initiate, implement and administer our clients' presence on Facebook, Twitter and other social networking sites, and develop a steady stream of new content for posting. TMO also promotes our clients' Web presence on these sites. |  |
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TMO gets our clients' story told on carefully targeted blogs and online news sites. We help clients cut through the clutter of the densely populated blogosphere, and zero in on sites that mean the most to decision makers in their field. We also monitor blogs and news sites for stories of interest. |  |
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We work with clients to develop original, multi-media content. TMO then disseminates this content across a range of channels so that it gains maximum exposure before key audiences. We deliver this content through such means as blog development, customized micro-sites, videos and podcasts. |  |
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We plan and implement cross-platform campaigns that bridge traditional and social media, driving maximum awareness among key audiences. | |||